Vendor leadershipMarketing and sales, on your side of the table
Every agency will wordsmith your message. We are the buyer you are trying to reach.
Howard Holton has been the CIO, the CTO, and the CISO, more than once, across many companies, sizes, and industries. So Phronia can tell you how the person who signs the check will actually receive your story, your website, and your pitch, and reach them through a network of more than 5,000 enterprise leaders who take the call. Most of what follows is one product in different shapes: the buyer's own judgment, pointed at your go-to-market.
The program
Analyst in Residence.
Howard's active mindshare in your category, monthly field enablement that makes your team dangerous in front of the economic buyer, standing advisory, the Buyer's Seat prep tool in your portal, and event coverage - how you get into Phronia's coverage of an event is as a member. Every engagement on this page is available inside the program, at member pricing.
We have programs for pre-money, early-stage, and established vendors - the structure and terms adapt to your stage.
The menu
The menu members draw on.
Most of what follows is one product in different shapes: the buyer's own judgment, pointed at your story, your credibility, your reach, and your deals. Program members draw on this menu - included where the program covers it, at member pricing where it goes beyond.
Story Be understood by the buyer
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We open your site and scroll twice, the way a real CxO does. If they cannot tell what you do and why it matters to them in a screen and a half, the tab closes and your sales cycle gets months longer. You get the live read, on camera, and the rebuild, ordered by altitude: the executive first, the architect next, the engineer last, because the engineer is the only one paid to read to the bottom.
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Bring your deck, your demo, your pitch, your cold email. Howard reacts as the CIO, CTO, or CISO who controls the budget: where it lands, where it loses them, and the rewrite of the three things that matter. For program members it is also a portal tool: run a prospect, a messaging change, or a new deck through the buyer's seat and get the full prep packet back.
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You sell to the engineer because that is who you are comfortable with, and the engineer does not own the budget. We translate your feature story up into the value, the metrics, and the risk language the executive signs for.
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The economic buyer's interior: what success looks like this quarter, what gets them promoted, what gets them fired, who they must convince internally, and what makes them forward your email instead of deleting it. Built by someone who has held the seat across industries, so it is the pattern, not one anecdote.
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The candid leadership document. Your competitive position, the asset your rival cannot buy, and the specific move, written the way an independent analyst sees it. The brief that gets the CMO, the CEO, and the board reading from the same page.
Proof Earn independent credibility
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An independent read of your market and where you genuinely fit, written for the economic buyer, not the category. The credible third-party map you cannot write yourself, positioned honestly, plus a designed infographic or pull-quote from every section you can lift straight into your own social, slides, and sales. Published under an independent name and amplified to our network of 5,000+ enterprise leaders.
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A deep, independent assessment of your position. Your portfolio graded product by product against the named competition, where you win and where you lose, your go-to-market, and the gap between how the market sees you and how you see yourself.
Reach Get in front of the buyer
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An independent read of what makes you genuinely different, and who should buy you and why, delivered by a voice your buyers already trust. The spoken twin of the Market Brief: the same judgment expressed as published perspectives, the Phronia Take podcast and video, webinars and briefings, keynotes, and social amplification to our network of 5,000+ enterprise leaders. Credible because it is selective, and covered only when there is a real edge to explain. Disclosed when sponsored, never written to a script.
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Executive dinners, roundtables, and commissioned independent research, the programs marketing development funds were meant to buy and rarely find. The independent voice that draws the senior audience you cannot draw by talking about yourself.
Conversion Win the deal in the room
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Your reps win the demo and freeze in front of the person who controls the budget, answering a CFO's risk question with a feature. We teach them what the buyer actually cares about so they stop wasting executives' time. They will not get all of it. They will get some, and that is the difference between a conversation and a deleted email. The second-best outcome we teach them to earn is a fast no.
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A four-hour working session per sales team, walking your live stalled deals and giving the exact next move on each, deal by deal. It shortens the live deals and clears the zombies out of your forecast. Also one of the two on-ramps above.
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Deal-level work on one stuck opportunity: who the real economic buyer is, the message that earns the meeting, and how to arm your champion to sell internally when your rep is not in the room.
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Executive win-loss. Your reps log "price" or "timing." The VP who passed will not tell your rep the truth, but they will tell a peer. We get the real reason across a set of losses, and what it says about your message.
Ongoing The program itself
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The flagship ongoing program and the way everything above is delivered. Howard's active mindshare in your category, monthly field enablement, standing advisory, the Buyer's Seat portal tool, and event coverage. Programs for pre-money, early-stage, and established vendors.
Go further
The program is the partnership.
Analyst in Residence
Independent coverage, all year, in sync with your launch.
The always-on relationship: standing presence in your category, monthly enablement, and independent companion assets timed to land the moment your own announcements do. We read your content before it ships and tune the message to how your ICP actually buys, including the concerns your buyers carry but rarely say out loud.
Why it has to be ongoing. The access is the product. Launches change at the last minute, and the deck gets reworked the night before. A standing relationship lets us move at that speed - put a QR code on the live slide that points to our take on the announcement, change the deck at 11pm, and the copy behind that code is already current when you walk on stage.
Sponsored, never controlled. The fee buys access, speed, and reach. It does not buy the conclusion, and the disclosure says so.
Full details →
Enterprise leadershipCIO · CTO · CISO
The same model applies on this side of the table: an Analyst in Residence for enterprise leaders - standing, independent counsel with no vendor money behind it, with the services below as the member menu. Talk to us about the enterprise program.
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Our independent read on the technology market, in the open and free to read. The reasoning is the point, so we show our work.
Read the positions.
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An honest read of what you are trying to do against the operating model you actually have. We map each capability to one of three calls. Build it, when it matters enough to the business to own and you can support it. Buy it, when an off-the-shelf product or service already solves it well. Borrow it, when you should bring in someone to create it and then transition it to your team to run. The goal is to end the shelfware: the tools bought on a demo that no one can support, and the half-built capabilities that never mattered. You invest where it counts and own the capabilities that actually move the business.
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Where your organization actually stands on enterprise generative AI, measured across five dimensions and six levels, with the roadmap to the next move that matters and the build, buy, or borrow call for each gap. Built on
our published Enterprise GenAI Maturity Model, and pointed at what moves the business rather than what is fashionable. Start free with the 5-minute
self-assessment.
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A four-hour working session for your leadership across IT, data, operations, and compliance. We ground the room in real GenAI use cases by role, run the maturity self-assessment live across the five dimensions, set the target state, and leave with a pragmatic 90, 180, and 365-day roadmap, the dimensions to advance, the quick wins, and the champions to own them. Built on
the Enterprise GenAI Maturity Model. Not a hype session: where you actually are, and the next move that matters.
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Private advisory on a specific call: what to do, why, and when, applied to your situation, your constraints, and your timeline. You bring the decision you are stuck on. You leave with the move, the reasoning behind it, and the timing.
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An honest assessment of the companies you are evaluating: where they are strong, where they are not, and the questions to ask before you sign. The same independent grading we do for the whole field, pointed at your shortlist.
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Closed-door sessions where senior peers work a hard problem with an independent voice in the room, no vendor pitch, no sales motion, just the read.
How an engagement grows
Join. Compound. Draw.
The relationship starts with the program and compounds from there. The quarterly on-ramp means you decide with evidence, not faith - a mid-quarter review, and a 30-day opt-out if the value is not obvious.
JoinThe quarterly on-ramp
Start the program on the quarter: presence, enablement, and advisory begin immediately, with a mid-quarter value review.
CompoundPresence that accumulates
Every month builds share of voice, a sharper field, and a standing read on your category that one-off work cannot match.
DrawThe menu, as needed
Market Briefs, workshops, keynotes, win-loss, the Buyer's Seat - drawn from the menu when the moment calls for it, at member pricing.
The always-on model: a standing allowance across the menu, companion coverage timed to your launches, and the independent voice in the room as the category consolidates and the market shifts.